Having set up a website for your business is a big achievement. However, it is just the start. You need to continue improving your website if you want it to start benefiting your business. There are a number of ways to improve a website. For example, uploading refreshing content and linking it to credible websites in your niche can improve your search rank. You can also work on its SEO and design to make it more accessible and easy to operate for users. However, without proper analytics, it can be difficult to track your website performance. This is where analytics come in. Website analytics can provide you with useful information about your website.

Bounce Rate

The bounce rate measures how quickly a user moves away from your website after a visit. It is measured in percentage and indicates the number of users that bounced off your website without doing anything significant on it. A higher bounce rate should be a cause of concern as it shows that people aren’t engaging with your website long enough. The most common reason for a high bounce rate is the slow loading of website pages. So, you should look into that first. It is also a good idea to revisit the design of the website and de-clutter the homepage as much as possible.

Traffic Sources

This shows the source of your website traffic. It is a crucial metric that can provide valuable information regarding the channels you need to work on the most to increase your website traffic. For instance, if the traffic sources show that most of the users that came to your website were directed by Google or another search engine then your website’s SEO is working fine. However, if it shows that very few people visited the website by clicking on your Ads or referral links then it is a sign that you need to work on those marketing channels.

Devices and Browsers

Knowing where the traffic is coming from is important but so is the information regarding the device or browser that is being used to view the website by the users. This can show whether you need to work on the compatibility of your website for phones and browsers other than the common iPhone and Chrome interface.

Anchor Digital is a renowned SEO agency based in Australia. If you want to find out more about analytics and what valuable information they can provide you about your website then we can help you out.