1. What does SEO stand for?

SEO stands for Search Engine Optimisation. It is the process of healing website rank better on search engines such as Google and Yahoo. When a visitor enters a question on the search engine, the algorithm brings them the most relevant results based on the question. Thus, SEO is the action of bringing your website to these relevant results with the ultimate goal to increase organic traffic on your website.

1. Which is better, SEO or PPC?

As stated before, SEO helps bring more organic traffic to your website. PPC is Pay-Per-click, a marketing strategy where you pay a fee every time someone clicks on your ad. Both PPC and SEO are important to your brand. However, PPC supplements SEO efforts in enhancing organic traffic. You can't establish domain authority and your whole online presence without SEO. You couldn't granularly target prospects by demographic, behaviours, or keywords without PPC. Depending on your needs and objectives, your SEO service provider may or may not recommend PPC for your website.

1. How long does SEO take to work?

It takes six months for most SEO to start working. However, some websites will experience results before six months, while others will notice changes after 12 months. SEO requires consistent effort and patience. Don't attempt to break the rules by buying backlinks or other means of fast ranking because Google will penalise you.

1. How long will it take to see an increase in traffic?

Traffic is a direct result of an increase in ranking. Once the ranking starts to increase, you will notice an increase in traffic. It will take around six months for ranking to increase. Be patient. There are also two types of traffic; organic traffic and paid traffic. Organic traffic is traffic that your website receives naturally through search engines. Paid traffic is the traffic your site received through paid ads.

1. Should you continue SEO once you have achieved a good ranking?

Achieving a good ranking is one of the goals but not the primary goal. The main goal with SEO is to maintain a good ranking. Search engines are regularly developing and updating their algorithms. Hence your rankings can fluctuate by the day. To maintain your ranking, ensure you conduct constant research, updates and testing to keep your URL ranking in the top positions. If you don't, your rankings will drop.

If you need help with your SEO strategy, talk to the experts at Anchor Digital. Visit our website or contact us to see how we can improve your ranking and increase your traffic.