Visual content is a great element for your success in social media marketing, especially on Instagram. Videos, images, GIFs, infographics posts on Instagram’s attracts lots of engagements, likes, shares compared to text content.

It is important to harness the power of Instagram to promote your business. Instagram attracts a lot of daily users. When you create content for Instagram every day you will get a lot of followers and leads for your business.

This article will highlight simple visual content marketing tips for Instagram. Follow these tips to improve your social media marketing and get great results.

1. Develop A Content Theme

It is important to showcase your brands and personality. Do not just post new photos or videos without paying attention to the bigger picture and your brand identity. It is essential to have a visual personality for your business. The best way to do so is to stick to a consistent colour scheme on all your Instagram visual content. This is important because it helps users to easily identify your brand.

2. Mix Content Types

Instagram requires you to be creative in creating an assortment of content to engage your audience. Do not just post photos or videos only. Mix the type of content you post. You can post screenshots, infographics, graphical checklists, graphs and other illustrations. These will make your posts appear lively and attract a lot of audiences.

3. Leverage the Caption Part

Posting great visual content on Instagram is a great step but it becomes better if you place a good caption to go by that image or video. The Instagram caption part is a great place to engage your audience and is also a great place to place your keywords and hashtags to promote your post.

4. Use A Content Planner

Instagram is all about visual content and therefore this requires you to stay ahead of your content plans. This means that you need to plan and have all the posts ready before posting day. You will therefore need to have a social media calendar to do this effectively.

5. Leverage Your Instagram Grid

Another great thing about Instagram is the user of the Instagram feed grid. For it to appear planned and organised you need to plan and post your updates in a specific location.

Instagram marketing is that in driving organic traffic to your business and also helps in interacting with your audience. For more details about Content marketing, visit Anchor Digital. They are an expert digital marketing agency. Contact Anchor Digital for more information.