Audience segmentation in content writing allows you to target different types of people using additional content based on their behaviours and other factors. You can use various strategies to segment your audience depending on your business. Some of the variables a company can use include;

• Geographical information. It entails details on where your audience lives and the ranging scope. For instance, people who live in colder regions would appreciate the content on keeping warm more than people who live in hotter regions.
• Psychographic information. This includes details on the group's interests, personalities, attitude, common activities, lifestyles and values. All your customers and readers are different. They have different personalities, values and lifestyles. However, you can categorise them into several groups representing their interest, values and lifestyles.
• Demographic information or details about their income, age, occupation, family size, religion, gender and culture.
• Behavioural information. This includes the customers' needs, how they react to the product or service, and why they visit your site.

 How does segmentation work? The first thing is to identify what makes up your audience. If your audience has shared behavioural patterns, you can use that to segment them. This is the easiest part of segmentation. How do you identify their likes or patterns? You can use a simple method to determine this by allowing visitors on your page to self-select or click a section on your site that suits their needs. Once the visitor has clicked on their content of choice, they will be redirected to the page that suits their requirements. At that moment, you will have achieved basic segmentation. Ensure that the page or site that your visitor has selected or redirected to is practical. Always ensure that your content aligns with their personal interest, values and ideas. How to achieve audience segmentation.

• Encourage your visitors to self-select
• Speak directly to your target audience
• Ensure the segment-specific pages are running properly
• Ensure your content provide diversity
• Always utilise interactive content

If you need assistance in developing your content strategy, talk to the digital marketing experts at Anchor Digital. Visit our website or contact us for more information.