Google keeps coming up with new and improved tools for your benefit. The great thing is that most of these tools are free to use. You can use them increase website performance, enabling you to use it as a marketing and advertising tool. In this article, we will take a look at some of the Google tools that you can use for free.

Google Analytics

Google Analytics is an excellent tool offered by Google for the purpose of measuring website traffic. It allows website owners to identify the areas of their websites that need further optimisation. You can use this analytics tool by Google to find the source attracting users to your website. All this information is displayed in detailed charts which make it easier for anyone to understand it. In addition to all these amazing features, Google Analytics is free to use as well!

Google AdSense

Google AdSense is Google’s attempt of linking advertisers with marketers. It offers website owners the chance to earn some money through the use of ads. For instance, if you have a blog or website that is popular among people, it’ll encourage advertisers to post their ads on your website. Google AdSense makes this an easy process. It gives the website owners a monetary incentive for hosting the advertiser’s ads on their websites. While this tool by Google is also free to use, getting an AdSense account isn’t easy. As it involves money, Google is very careful when handing out Google AdSense accounts.   

Google AdWords

Google AdWords allows marketers to create ads for their websites and use them by running paid search campaigns. This tool can be used to identify the keywords that your target audience uses when searching for your products or services. Moreover, it can also help you reach your target audience. Since your ad will be displayed on Google’s SERPs, people are likely to click them and reach your website. Do keep in mind that while Google AdWords is free to use, any search campaigns you run will cost you money.

Anchor Digital is a well-respected SEO agency that offers SEO services to website owners all over Australia. If you want to find out which Google tools you should be using then contact us right away.