Google Ads is now 20 years old. In all these years there have been a lot of changes and improvements on Google Ads which has made many marketers achieve a lot of success in their marketing efforts.

Some of the significant changes that have happened to Google Ads over the years include:

1. Audience Growth

Google Ads launched audience targeting in 2015. This was in addition to conventional website users re-targeting. This led to an immense increase in traffic which gave marketers extended reach.

In 2020, Google Ads has improved audience targeting with an added predictive audience feature which makes it possible to target potential customers based on their buying probability. All these metrics such as search behaviours, user demographics and more has to lead to an increased audience.

2. Decreased Match Type Keyword

Google Ads has evolved due to the use of machine learning technology. Google has begun optimizing and matching user search queries to the type of keywords that marketers pay for. This creates a targeted reach which brings better advertising results.

3. Automated Ads

Another thing that has changed with Google Ads is the use of automated ads. These fully automated campaign types and Ads began operation in 2018. These created flexibility and marketers are no longer limited by various aspects of campaign management. Marketers just need to feed a few metrics and settings to create automated ads. The rest will be handled by smart automated Ads.

4. Images Ads

Another interesting change in Google Ads is Image Ads. These are highly effective compared to the conventional text-based ads. They provide more engagement and tend to convert better. Visual representation is becoming popular nowadays as more people prefer visual content compared to text-based content. Google Ads has evolved to make image ads possible.

5. Local Inventory Ads

Google Ads has continuously favoured local businesses. This has made it possible for brick and mortar businesses to extend their reach using local ads. This has further been improved by the optimization of automatic bidding for store sales.

6. E-commerce

Google Ads has optimised ecommerce ads so people are able to see products ads on Google search. This has increased sales and conversion rates for online store owners.

These are just some of the changes that have happened in Google Ads. The best thing is that as technology advances, more and more improvements are being made on the program.

Do you need help in Google Ads, digital marketing, social media marketing, content marketing and more digital services? Contact Anchor Digital today to make the most of these platforms and media.