1. What is UX research, and what role does it play in the design process?

UX research is the process of studying how users interact with a product to identify any pain points and suggest potential solutions. However, their work doesn’t end there. UX process must also be aware of how customers interact with a company’s customer service department. In this age of social media, one bad customer service experience can lead to a PR disaster for a company. A UX researcher who understands the importance of customer service can help to create a positive experience for users that will reflect positively on the company as a whole.

2. Why is it important for UX researchers to be aware of customer service?

Customer service is important for a company because it is the first line of defence against unhappy customers. A company’s customer service department is responsible for resolving customer complaints and addressing any issues they may have. A UX researcher who understands the importance of customer service can help to create a positive experience for users that will reflect positively on the company as a whole. In addition, companies can use their customer service department to improve their image by providing excellent customer service. By understanding the importance of customer service, the UX process can help companies offer a better experience for their customers.

As social media becomes more ubiquitous, the importance of customer service also increases, and social media optimisation is a must now. A UX researcher who understands the importance of customer service can help to create a positive experience for users that will reflect positively on the company as a whole. In addition, companies can use their customer service department to improve their image by providing excellent customer service. By understanding the importance of customer service, the UX process can help companies to provide a better experience for their customers.

If you want to improve your user experience, get in touch with the team at Anchor Digital. They specialise in all things digital marketing and will help you improve your website design.